Canada headquartered High Liner Foods Inc. has completed the final stages of its Icelandic USA integration less than a year after the acquisition of the Icelandic Group’s US assets.
Following the acquisition in December 2011, High Liner worked to fully integrate both food service and retail sales forces, broker networks, product lines and operations.
Now customer service and order fulfilment has been fully integrated and all High Liner Foods foodservice products in the US have begun shipping from one location – the company’s Newport News Virginian distribution centre. The centre formally belonged to Icelandic USA's processing plant and was also taken on by High Liner as part of the acquisition.
Keith Decker, president and chief operating officer of High Liner Foods (USA) Inc, said: “Now our customers can interact with a single, unified High Liner Foods streamlined with one sales force, broker network, and customer service team. This will greatly enhance High Liner Foods’ ability to provide our customers with the best service possible.”
This means that US customers need now only submit one order, process one invoice and handle one single delivery, greatly improving efficiency on both sides.
High Liner announced back in November 2011 that it reached the agreement to acquire the US subsidiary Icelandic USA along with the Asian procurement operations of Icelandic Group h.f.
Icelandic USA had a long history of providing high-quality seafood in popular forms, such as battered and breaded products, as well as a full line of premium fillets.
