German fish and delicatessen specialist Appel Feinkost from Cuxhaven announced that it will add the MSC ecolabel for third-party certified sustainable fishing, to all its herring and mackerel products.
From the end of this year, the MSC ecolabel will be applied to all 29 herring products as well as mackerel filets in tomato sauce from Appel Feinkost. It is a commitment from Germany’s market leader in tinned fish, which will make an important contribution helping to safeguard seafood supplies for the future.
Appel Feinkost launched its first three MSC-labelled herring filets with great success in early 2009, helping to further establish the movement to a more environmentally friendly diet of sustainably caught fish. By labelling its complete herring and mackerel range, the upmarket seafood specialist will be able to meet the increasing market demand for sustainable seafood.
