The French Matsuri chain has joined its sister restaurants in the UK and Switzerland in offering Friend of the Sea sustainable sushi.
Started in 1986, Matsuri now has 11 restaurants – in Paris, Lyon, Reims and Geneve, as well as four boutique outlets. More will be opened by the end of the year.
They offer Friend of the Sea-certified yellowfin tuna, farmed kingfish and mulloway.
According to Eric Woog, Matsuri president, the sushi market is growing and competition is fierce.
“Friend of the Sea’s trusted eco-label matches our customers’ demand for sustainable fish. Matsuri has been committed to reducing its environmental impacts since 2008. It has already reduced its CO2 emissions by 16% and has switched to organic rice. Matsuri is also at work on new recycled and recycling packaging and several other organic products.”
Matsuri has also designed its own blog matsuri-respect.fr which is a good way to have a chat with customers about Matsuri’s commitment to environmental issues.
Matsuri and Friend of the Sea will also engage in a consumer awareness campaign in France and Switzerland starting in early 2011 which will inform Matsuri’s daily customers about Friend of the Sea, and sustainable fishing and aquaculture practices.
