International non profit organisation, Friend of the Sea, has launched a professional jingle in order to further promote marine sustainability.
The song, Friend of the Sea, has been developed for companies and retailers to use in stores, points of sale, on telephone answering machines, websites, events, conference, product launches, for advertisements and as mobile ringtones.
The organisation, which certifies products from sustainable fisheries and aquaculture, says that the song should inspire environmentally conscious consumers and activists and is likely to become viral on the internet.
Paolo Bray, founder and director, Friend of the Sea, said: "The Friend of the Sea song is the first of a series of marketing and promotional initiatives to be launched in 2013 by Friend of the Sea to enhance the level of involvement of consumers and the public in general towards marine resources conservation.”
The jingle is available on www.friendofthesea.org for download and is copyright free.
