To help increase the understanding of fish provenance and responsible sourcing among employees and customers, Seafish is currently distributing a new toolkit to fish and chip shops.
The toolkit includes a short educational film that highlights the importance of responsible sourcing and illustrates the fact that the majority of cod eaten in the UK and sold in ‘chippies’, is imported from sustainable stocks from Norwegian, Icelandic and Russian waters.
Andy Gray, Trade Marketing Manager at Seafish, organiser of the annual National Fish & Chip Awards, said, “Consumers are increasingly wanting to know more about where their food comes from, therefore employees need to be better informed about the subject of responsible sourcing, so that they can talk confidently to customers and assure them that there is plenty of fish available for them to continue eating the nation’s favourite takeaway.
The film developed, with input from the Frozen At Sea Fillets Association (FASFA), is intended as an educational tool for both staff and customers, and Seafish hopes it can be used as a training tool for shop staff and also played for customers to watch while waiting to be served.
Seafish is also supplying shops with support materials including:
An overview of the topics of responsible sourcing and sustainability, relating to the fish and chip sector Copies of Seafish Responsible Sourcing Guides, highlighting 13 fish species that are regularly sold in fish and chip shops Related print-ready artwork to enable shops to easily produce posters -
