Ten semi-finalists for the Marketing and Innovation Award category of the National Fish & Chip Awards 2013 have been announced after being judged on their creative marketing strategies and innovative thinking.

Organised by the UK’s Seafish, these awards are designed to celebrate the very best fish and chips businesses Britain has to offer.

The top ten include: Holly Tree Fish & Chips in Blackburn; Quayside in Whitby; Linfords Fish & Chips in Market Deeping, Peterborough; The Boundary in Market Deeping; The Chippy in Antrim; Pantrini’s in North Shields; Land & Sea in Polmont, Falkirk; The Ashvale Fish Restaurant in Aberdeen; Barnacles in Great Ayton and Chamberlains Quality Fish & Chips in Oldbury, Birmingham.

All 10 semi-finalists will now compete against each other to be whittled down to a final three by early September. The final three will be invited to an awards ceremony at the Lancaster Hotel in London on 24 January 2013, where the overall winning business will be crowned champion.

2013 marks the awards 25th anniversary of the awards.