UK consumers have delivered a decisive snub to US scientists who tried to deter them from eating Scottish farmed salmon early in the year. Research results released in mid-November show farmed salmon consumption bounced rapidly back from January''s scare, with more than 86.4 million salmon meals eaten in the UK between March and May this year. This is up from 72 million meals during the same period a year before -- a rise of 20%.
The data, from 11,000 households surveyed by the Taylor Nelson Sofres Family Food Panel, shows that salmon consumption did indeed fall during the period of the so-called contamination scare, but only marginally (1.8% down during December - February 2004 versus the previous year).