Captain Keith Colburn, one of the stars of the hit television series Deadliest Catch, has become an Ambassador for the Seafood Nutrition Partnership (SNP).

Keith Colburn’s crab fishing vessel, The Wizard. Credit: hawleyjr/CC BY-SA 2.0

Keith Colburn’s crab fishing vessel, The Wizard. Credit: hawleyjr/CC BY-SA 2.0

In this role he will help to raise awareness among the US public about seafood’s essential nutritional benefits.

“Seafood has meant everything to me, not just in my professional career, but in my own day-to-day life,” says Captain Colburn. “I’ve always been a believer in the power of seafood for heart health and other benefits, and I’m proud to be able to work with Seafood Nutrition Partnership to get more people on board with seafood in their diets.”

Based in Seattle, Captain Colburn is a commercial crab fisherman who has spent 30 years fishing virtually every fishery in Alaska. At the helm of his crab fishing vessel, The Wizard, he has built a reputation as one of the Bering Sea’s most successful crabbers. He is also known as a tireless advocate for sustainable fisheries, speaking around the United States and abroad about the value of American fisheries and the health benefits of seafood.

SNP Ambassadors are high-profile individuals who have a passion for health and wellness, seafood nutrition, and addressing America’s public health crisis. Captain Colburn becomes the fourth such Ambassador for SNP, joining Kelly Armetta, executive chef at the Hyatt Regency Boston; Jeff Cowles, research chef with Kerry Americas and chef-member of the Research Chefs Association; and Ben Smith, an award-winning chef, author, educator, and restaurateur based in Memphis, Tennessee.