Seafish is working on ways to support the UK seafood sector through the COVID-19 pandemic.
The organisation has recently released guides and materials to help fishermen with quayside sales and is contributing to a nationwide marketing campaign to encourage consumers to eat more fish and shellfish.
Hazel Curtis, corporate relations director at Seafish explained the rationale behind the campaign.
“The campaign won’t solve all of the problems the seafood industry is facing, but we hope to help the seafood sector by encouraging consumers directly and by helping the sector to support and encourage consumers, by offering guidance on buying, cooking and eating species that they might not be confident about preparing,” she said.
The new guides and promotional materials are designed to help fishermen and fish van operators to sell directly to consumers where businesses have lost their usual routes to market. Seafish is also directly encouraging consumers to eat more UK caught fish and shellfish by working with Defra on a new marketing campaign. #SeaForYourself launched in March 2020 and is scheduled to run until May.
To complement this Seafish is sharing content on its consumer marketing platform Fish is the Dish. This includes letting consumers know where they can purchase seafood and sharing recipes and tips to help them prepare it.
