Consumers in France can now get information about the provenance of their salmon; where it was farmed and by whom and even what food it was fed, thanks to Cermaq''s use of blockchain technology.
In cooperation with Labeyrie and IBM Food Trust, Cermaq has launched the new technology which enables consumers to scan the QR code on the product packaging with a mobile device such as phone or tablet to see text and photographic information about the salmon, from egg to store.
“This is a new and exciting project, which puts a larger emphasis on transparency and traceability in all parts of our value chain," explained Brede Løfsgaard, Sales Director in Cermaq Norway. "This is something we as a company are very focused on, but also something we see that consumers want and expect," he added.
All Cermaq salmon is accompanied by a CV, containing comprehensive information about the fish; its origin, when it was hatched, which fresh water facility it came from, how big it was when it was transferred to seawater, at which sea water facility it has been farmed, as well as health and welfare information such as which vaccinations it has received, what it has been fed, and when it was harvested.
The technology is also available for two of Labeyrie's Norwegian smoked salmon products.
