Asda has become the first supermarket to publish comprehensive and independent data on the fisheries that supply it, meaning that consumers can see exactly how and where Asda’s wild fish is caught.

Asda has published its first Wild Fisheries Annual Review

Asda has published its first Wild Fisheries Annual Review

The UK supermarket teamed up with the Sustainable Fisheries Partnership to publish its first Wild Fisheries Annual Review.

The new report has been welcomed by Greenpeace and Hugh Fearnley-Whittingstall, both of whom have campaigned for more transparency from supermarkets on seafood sourcing. It covers all the source fisheries used between 1 January 2013 and 31 December 2013. Asda says that not all of its 64 supplier fisheries have data available, but it says it is working with the eight that do not have the available data to improve the way they report. Asda has also pledged to ensure that all fisheries that need improvement take appropriate action.

Sarah North, Head of the Oceans Campaign at Greenpeace UK said: “Greenpeace applauds Asda for this bold display of honesty and transparency about the seafood they sell. Now Asda’s customers in the UK will be armed with the information they need to choose more sustainable fish, and can follow Asda’s journey as it continues to work hard to improve its seafood sourcing. We sincerely hope that other retailers in the UK and beyond now follow Asda’s lead.”

Hugh Fearnley-Whittingstall said: “I applaud this step by Asda to be transparent about all the wild seafood that has their name on it. It shows a mixed picture: over a third of the fisheries are certified sustainable, but several of them – like those for dredged scallops and rays – remain a real cause for concern environmentally. But it is refreshing to have this sort of openness from one of our biggest fishmongers.”

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