Sporting goods company adidas has showcased a unique prototype product of the world’s first shoe with the upper made entirely of yarns and filaments reclaimed and recycled from ocean waste and illegal deep-sea gillnets.

adidas has created a world first with a shoe upper made entirely of recycled ocean plastic and gillnets

adidas has created a world first with a shoe upper made entirely of recycled ocean plastic and gillnets

The concept shoe illustrates the direction that adidas and Parley for the Oceans are taking, ahead of consumer-ready ocean plastic products being revealed later this year.

Parley’s partner organisation Sea Shepherd retrieved the nets after a 110-day expedition tracking an illegal poaching vessel, which culminated off the coast of West Africa.

Parley for the Oceans is an organisation in which creators, thinkers and leaders come together to raise awareness about the state of the oceans and to collaborate on projects that can protect and conserve them. As founding member, adidas supports the organisation in its education and communication efforts, as well as its comprehensive Ocean Plastic Program that intends to end plastic pollution of the oceans.

The prototype of the new footwear concept was presented during a press gathering as part of recent Parley Talks titled ‘Oceans. Climate. Life.’, hosted by the United Nations in New York at the General Assembly Hall, on the occasion of a high-level event on climate change, convened by the President of the General Assembly.

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