October 20-21 2009, San Francisco, Holiday Inn Golden Gateway - Friend of the Sea says it is pleased to be participating in the forthcoming Sustainable Seafood Multi-Stakeholder Summit (Harmonizing Standards, Certifications and Traceability Capabilities) taking place 20-21 October in San Francisco.

Dr Paolo Bray will participate on the discussion panels relating to the certification of both wild fish and aquaculture, and Friend of the Sea will also host a special half-day post-conference workshop on the Practicalities of Achieving Certification for Sustainable Fisheries.

The Summit will bring together key stakeholders for a timely, focused and commercial discussion on the long-term availability of supplies, and the viability of sustainable aquaculture practices, so that retailers can perpetuate their seafood businesses whilst remaining a good steward of the environment.

Key sessions at the summit will include:

"Interpreting The Latest Scientific Information On Endangered And Threatened Marine and Anadromous Fish Species" run by the Fisheries Ecology Division, NOAA FISHERIES SERVICE

"Meeting The Challenge Of Operational Sustainability For Salmon Farming - Escaped Fish, Waste Impacts and Antibiotic Use", Clare Backman, Director of Environmental Relations, MARINE HARVEST CANADA

"Ensuring Sustainable Seafood From A Multiple Use Ocean World", Paul Holthus, Executive Director, WORLD OCEAN COUNCIL

Plus there will be contributions from the NATIONAL MARINE FISHERIES SERVICE, BON APPETIT, SAFEWAY, DEPARTMENT OF FISHERIES AND OCEANS CANADA, FAO, CENTRAL COAST SEAFOOD, WILD PLANET FOODS, INSTITUTE OF MARINE RESEARCH, NORWAY, LAKE VICTORIA FISHERIES ORGANIZATION, USDA-AGRICULTURAL RESEARCH SERVICE, LUSAMERICA FOODS, CALKINS AND BURKE LTD and many others

Covering both wild species and farmed fish, the format of the Summit has been designed to help establish the best approaches and new ideas that will make a difference to how seafood is sourced and how the industry can work together towards common goals and meaningful change.