DSI Freezing Solutions launches

DSI Freezing Solutions New DSI Freezing Solutions branding. Credit: DSI Freezing Solutions

Dybvad Stål Industri and Erlinord have changed their names to DSI Freezing Solutions and launched a new visual identity to match the company's growth strategy.

The acquisition of DSI’s long-term partner for handling solutions, Erlinord, in 2017 underlined the growing demand for a common internationally recognisable name and a visual identity able to embrace the strategic ambitions of the company, said DSI Freezing Solutions.

“The new name and visual identity reflect our strong performance, our delivery of high quality, and the dedication to plate freezing and handling systems that we’ve built over many years,” said Lars Priess, CEO at DSI Freezing Solutions.

“It also supports our strategic focus to increase our knowledge on specific customer applications and to obtain a stronger global footprint.”

The new visual identity includes a redesigned logo as well as a graphic line across brand touchpoints such as web site, presentation material and exhibition design.

As well as representing a new marketing focus, the new name and visual identity manifests the company’s strategic ambitions of being a strong global partner for customers.

“Even though we have made significant changes to our strategy, the strong values and ideas on which the company was built will remain unchanged - particularly in relation to our very high-quality standards and our strong dedication to customers,” Priess said.

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