The Global Aquaculture Alliance has unveiled a refreshed brand identity as it approaches its 20th anniversary next year.
The centerpiece of the new look is a new logo which features a symbol of a globe sheltered by a fish, which the GAA says “feels exacting and scientific, yet humane”.
The GAA and its publication, Global Aquaculture Advocate, have adopted the new brand identity, which will be gradually rolled out across GAA’s properties, beginning with its websites and social media outlets.
The logo for GAA’s Best Aquaculture Practices (BAP) third-party certification program remains the same.
The GAA says that the new logo better aligns with GAA’s long-term goal of educating consumers about the benefits of responsible aquaculture. The new logo is identifiable to consumers in that a fish and the word ‘aquaculture’ are prominently displayed.
The new logo also better reflects GAA’s mission of promoting responsible aquaculture practices through education, advocacy and demonstration and the growth that the organisation expects over the next 20 years.
Later this year, GAA is launching a new online community geared toward professionals looking to advance their aquaculture careers and toward consumers looking for more information on responsible aquaculture.
