Japan’s Furuno has increased its investment in New Zealand’s ENL to a total of 29.5% - an increase from the initial 10% announced in July 2014.

ENL has a 70-year history in the marine electronics industry and has represented Furuono in the New Zealand market for over 50 years.

The collaborative partnership will see ENL continue to work closely with the Furuno Product Planning Division on specialist projects offering the voice of the customer user requirements for the low-end leisure and commercial fishing sectors.

Independent distribution of Furuno in the New Zealand sector will remain with a focus on growing its footprint supporting Furuno in the South Pacific region.

ENL group managing director Gareth Hodson says the increased investment is a significant step for the company.

“Furuno’s financial investment in ENL will strengthen our position in the New Zealand and South Pacific sector with the Furuno brand, together with numerous opportunities to expand our R&D and global export business from New Zealand,” says Mr Hodson.

Furuno Electric Co. Ltd managing director Muneyuki Koike has high expectations from this investment into the New Zealand based company.

“ENL’s multibeam technology will be an essential element in our product portfolio and we will leverage the technology for all kinds of maritime customers from professional fishermen to recreational boaters. This is a natural step for us due to the synergy between the two companies which has been cultivated throughout the decades,” says Mr Koike.

ENL manufactures WASSP, the award winning multibeam sonar system, which produces 3D topographic imagery of the seafloor and associated fish detection. Mr Hodson says that a key focus for WASSP over the next 12 months is to increase its presence in the South America, Indonesia, and Asia regions.

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