The separation of Carnitech’s Salmon Division and its integration with CP Food Machinery and Geba in a new joint division means greater synergy for the Carnitech group.
Lars Jøker, Managing Director of the new Carnitech Salmon, says that the advantages of concentrating all salmon-related activities under one roof and in one organisation are manifold: “What we are primarily seeking to achieve is reinforcement of our already strong market position. We are one of the leading suppliers for the salmon processing industry and are of course very interested in remaining an attractive supplier to our customers.
A success story
“Salmon processing equipment became part of Carnitech's commercial strategy in 1996, with the development of a new type of filleting machine. Based on this machine – which was on the market two years later – the division built up a name and reputation for professionalism in the industry very quickly. Things have moved very fast with the establishment of favourable market shares and now we have become an independent division within the Carnitech Group with our own sales and development departments. We have extensive competencies in the field, and our product range is broad and extensive. But competencies can be strengthened and product ranges extended, which is exactly what we believe will happen when group synergy is further reinforced”, says Jøker.
Added-value for customers
Jøker goes on to explain that Carnitech Salmon will soon be able to use considerably more resources for product development, and that this is probably the biggest benefit that customers will be able to feel directly. Greater synergy will also mean that the new division is well-equipped to supply total solutions to a greater degree. “With all our resources gathered in one place, our working procedures have become smoother and faster, and collaboration much more effective. We want to provide added-value to our customers, and are delighted that we can now offer them even more competent consultancy and a correspondingly high service level”, states Jøker.
Visible synergy
Earlier in the year, Carnitech Salmon's customers and distributors were given the chance to go and see the new premises in Nørresundby, Denmark, when the company held its annual salmon seminar. Over 100 delegates from 20 different countries gathered to inspect the latest equipment, and see live demonstrations of selected machines and lines. “This was the fourth time we've held this event, and it's always been a great success. This time, we were of course able to present Carnitech, Geba, CP Food Machinery and Marel machines, which made the group synergy highly visible and real for customers,” says Jøker.
Modern test facilities
Jøker stresses that customers really appreciate the annual seminar, where they can chat with their competitors, compare notes and evaluate the equipment on show. The seminar is intended as an extra service, as is the chance to come in at other times to take part in test-runs of CT Salmon equipment. “We have installed modern test facilities and encourage customers to bring in their own fish products, so that we can ensure the best possible match between machine and raw material. There are meeting and office facilities linked to the test facilities for the use of customers whilst testing is taking place,” concludes Jøker.
