Japan’s largest retailer has become the first store in the country to sell Aquaculture Stewardship Council (ASC) certified salmon.
AEON will source its ASC certified farmed Atlantic salmon from the Lerøy Aurora Aroya Farm, which is part of the Lerøy Seafood Group.
The Villa Arctic AS Jarfjord Farm in Norway, also owned by Lerøy Seafood Group ASA and Salmar ASA, was the first salmon farm to gain ASC certification in January 2014. The Lerøy Midt Hogsneset Nord Farm has also recently been certified.
AEON and WWF Japan hosted a launch event to celebrate that ASC certified salmon is now available in AEON stores throughout Japan, which attracted an enthusiastic audience of local consumers, media, and stakeholders. During the session, representatives of AEON, WWF Japan, the ASC and Lerøy Japan highlighted the need for responsible salmon aquaculture, and spoke about the significance of bringing ASC certified responsibly farmed salmon to the Japanese market.
Kinzo Matsumoto, General Manager, Sea Food Department, Food Merchandising Planning Div., AEON Retail said: “AEON is proud to support sustainable seafood. With this market launch of ASC certified farmed Atlantic salmon, we are excited to be able to offer our customers an even wider range of responsible choices when shopping for fish. The on-pack ASC logo guarantees that the fish comes from farms that ensure that their environmental and social impacts are minimised.”
