Young’s Seafood has made it into the final of the Grocer Gold Brand of the Year Award – the only specialist fish brand to reach the final.
The company will now compete against other finalists Alpro, Charlie Bigham's, Nakd Wholefoods, Jacobs and Warburtons, with the winner to be announced in under two weeks’ time.
The nomination recognises the work that Young’s Seafood has undertaken to relaunch its Masterbrand, with New Product Development, a new website and new digital presence, alongside launching a new TV advertising and multichannel campaign. The Young’s Gastro Power Brand is now worth over £54million, having grown by over 42% in the past year.
The awards ceremony will take place on Tuesday 14 June 2016 in London and the winner will be announced by actor Simon Callow, best known for his roles in Amadeus, Ace Ventura and Four Weddings and a Funeral.
Commenting on the upcoming awards, Yvonne Adam, marketing director at Young’s Seafood Limited said, “Our mission is to inspire people to enjoy fish now and for generations to come and we are over the moon that Young’s Seafood is being recognised in this way. From launching new products to the renovation of our core products, and from growing our Power Brands to launching new digital channels, this work is all about getting people excited about cooking with fish. We hope more and more people will get inspired to try making something new with fish.”
