Skansen zoo in Stockholm has become the first in Sweden to achieve the Marine Stewardship Council (MSC) certification.

Amanda lives at Skansen zoo and only eats MSC-labelled herring. Credit: Linda Askelund

Amanda lives at Skansen zoo and only eats MSC-labelled herring. Credit: Linda Askelund

Now seals at the zoo will be fed herring sourced from sustainable fisheries.

Skansen is the world's first open-air museum and is the most popular museum in Sweden, with over one million visitors annually. The MSC certification is part of Skansen’s ambition to be an environmentally friendly site for both visitors and the animals that live there.

“We are happy that we have come this far,” says Tommy Lambrell, environmental coordinator at Skansen. “Seals are an important part of the Baltic Sea fauna, and it feels great that we have started feeding them sustainable herring.”

Visitors to Skansen will also have the chance to choose sustainably caught fish when eating lunch. One of the zoo’s restaurants, Gubbhyllan, has also achieved MSC certification, meaning it can put the MSC ecolabel on its menu.

“When I was told that the seals would have MSC herring, I decided that my guests also would get a chance to contribute to an ocean full of life”, says KC Wallberg from Gubbhyllan.