The fact that sustainability and marketing are not necessarily a contradiction in terms will be discussed by high-ranking speakers at the Quality Conference Taking place parallel to Fish international for the first time, practical, concrete measures are at the top of the agenda of the forum.
The consumer is always the final link in the value adding chain. And that is why sustainable fisheries, quality and traceability have to be marketable. Whichever aspect you take -- experience and prospects of sustainable fisheries, authentication of fish and fish products, quality certificates in processing, problems of traceability, without offensive marketing there will be no success with the consumer. Standardised certification creates transparency throughout the value adding chain and is thus a basic prerequisite for credibility and a longterm success, with the consumer. And that is exactly what the Quality Conference is all about.
The keynote speaker Dr Dierk Peters, International Marketing Manager at Unilever/Iglo will hold his lecture on "Sustainability and the consumer from the viewpoint of a branded goods producer", which underlines the practical orientation of this high-quality conference.
Visitors to Fish international 2002 will not only have free access to the conference but also the chance to gather detailed information on all topics (and at all times) at the information stands of the partner organisations located in the exhibition halls including the Marine Stewardship Council (MSC), Western European Fish Technologists Association (WEFTA).
