U.S. East Coast supermarket company, ShopRite, has committed to sourcing four-star Best Aquaculture Practices (BAP) products, as part of its sustainable seafood procurement policy.
ShopRite has pledged to source 100% four-star BAP product, meaning that all of its farmed seafood would originate from BAP-certified processing plants, farms, hatcheries and feed mills.
The news was announced as ShopRite launched a new line of frozen raw and cooked shrimp under its premium ShopRite private-label brand. The shrimp is BAP four star, and it’s being marketed as antibiotic free, preservative free and sustainability sourced, in print and online, including in a YouTube video.
“We are proud to offer this high quality shrimp, which also has a great story when it comes to sustainability. The farms where our ShopRite shrimp are raised follow responsible practices that minimise environmental impacts, respect worker rights, and produce food safely and sustainably. This signature addition to our private label is another example of our great premium brand ShopRite private label products that taste great and are top rated in the industry,” said Karen Meleta, spokesperson for ShopRite.
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, New Jersey and the largest supermarket cooperative in the United States. ShopRite has more than 250 supermarkets throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland.
