Seafood

Value over volume – new consumption trends in China offer opportunities

2024-08-13T09:24:00

China seafood

Chinese consumers have a positive perception of seafood and the demand for premium products is increasing, finds new Rabobank report 

Evolving consumption trends in the Chinese market present both opportunities and risks for animal protein producers, including the seafood industry, but companies need to strategise for long-term consumer market changes, and get ready to meet the sophisticated demands of modern Chinese consumers, advises a new report from Rabobank.

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