Sustainable Fisheries Partnership (SFP) has been working with Thai Union, Wholechain and Publix on a pilot project with an artisanal blue swimming crab fishery in the Philippines putting the codes into practice.
The universal fish IDs are powered by SFP’s FishSource and establish unique, standardised IDs – for the first time ever – for all of the world’s major fisheries. The IDs will strengthen the transparency of seafood sourcing and be a common “language” for the seafood industry to refer to the same fishery.
One year after the launch, Publix shared that the supermarket will be the first to feature fishery ID codes on the packaging of its crab meat. A roll out plan will be announced soon.
“Transparency and sustainability are two sides of the same coin,” said Blake Stok, Sustainability Director, Thai Union.
Pizzuti added: “The key to being successful in retail is building consumer trust, and trust is about traceability and transparency.”
