Maine lobster gets a makeover
2023-07-26T10:43:00
A new campaign is championing workers in Maine’s lobster industry
Lobster is getting a new look across Maine, US this summer as part of a drive to promote the fishery and its workers.
The Maine Lobster Marketing Collaborative (MLMC) is partnering with local restaurants and nationwide distributors to debut a new special – the ‘Celebrate the Maine Lobster Roll’ – as part of its ‘Maine Characters’ campaign championing the individuals behind this heritage industry.