Maine lobster gets a makeover


A new campaign is championing workers in Maine’s lobster industry

Lobster is getting a new look across Maine, US this summer as part of a drive to promote the fishery and its workers.

The Maine Lobster Marketing Collaborative (MLMC) is partnering with local restaurants and nationwide distributors to debut a new special – the ‘Celebrate the Maine Lobster Roll’ – as part of its ‘Maine Characters’ campaign championing the individuals behind this heritage industry.

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