How Japan helped Norwegian salmon go global

A picture of Norwegian salmon being consumed as sushi

Source: Norwegian Seafood Council

There’s no doubt that sushi culture has helped turn Norwegian salmon into a global seafood icon, 40 years after its debut in Japan.

As International Sushi Day approaches on 18 June, the Norwegian Seafood Council (NSC) is celebrating the 40th anniversary of Project Japan - the bold initiative that introduced raw Norwegian salmon to Japan in the 1980s and sparked a worldwide trend in sushi.

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