The Global Seafood Alliance (GSA) has unveiled a new platform designed to provide comprehensive assurance and traceability solutions.

Developed in collaboration with Wholechain, Prism combines audit and traceability data into a single source, offering enhanced monitoring capabilities for seafood suppliers.

Seafood plate

Prism promises to give seafood suppliers enhanced monitoring capabilities

“We are excited to unveil our assurances and traceability platform, Prism, which is designed to revolutionise how our customers manage and verify their supply chains,” said Tim Grotheer, director of IT.

“This platform represents a leap forward in technology, combining robust data systems with user-centric design to ensure seamless tracking, greater accountability and the confidence that comes with comprehensive insights.”

Prism connects suppliers’ traceability platforms, specifically those capable of Global Dialogue on Seafood Traceability (GDST) or GS1-Electronic Product Code Information Services (EPCIS).

To mark the launch of Prism, GSA and Wholechain are hosting a webinar series starting on 17 December and continuing throughout 2025. The series will cover key topics, such as ‘Building Trust in Seafood Through Traceability and Certification’, updates on the Food Safety Modernisation Act and strategies for improving traceability.

Details about the upcoming webinar can be found at GSA’s website.