Norwegian football superstar Erling Braut Haaland has teamed up with Seafood from Norway in a 2.5-year collaboration starting on 1 April 2024, the Norwegian Seafood Council (NSC) has confirmed.
“Seafood has been a part of my upbringing and my diet growing up. Norwegian seafood, the world’s best, still has a natural place in my life. The Norwegian Seafood Council does a tremendous job showcasing knowledge and inspiration about tasty, healthy, and sustainable seafood globally and back home in Norway. It was only natural for me to enter this partnership,” Haaland said.
Announcing the partnership, NSC CEO Christian Chramer said: “Haaland is recognised as one of the best footballers in the world. The fit with Norwegian seafood, which is enjoyed in nearly every part of the world, is therefore undoubtable. Being able to join forces as two of Norway’s best exports and strongest brands fills us with immense pride.”
A separate deal has been struck by NSC with Norway’s national men’s and women’s teams.
“We are very pleased to have with us the strength of our national teams as well. This is a team effort, and the whole seafood industry stands together with our esteemed athletes in this hugely exciting time moving forward,” Chramer said.
Norway is one of the world’s largest exporters of seafood, with the equivalent of around 39 million meals served daily. In 2023, Norway exported seafood to 153 markets globally, with over 60 different species.
Tromsø-headquartered NSC works together with the Norwegian fisheries and aquaculture industries to develop markets for Norwegian seafood through market access, market insight, marketing and PR. The Norwegian seafood industry finances the activities of the NSC via a tariff on all Norwegian seafood exports.
NSC is a public company, owned by the Ministry of Trade, Industry and Fisheries.
