UK retailer Co-op has confirmed plans to transition 100% of its standard own-brand fresh and frozen farmed seafood range to Aquaculture Stewardship Council (ASC) certification by 2027 as part of its commitment to responsible sourcing.

Co-op’s own-brand fresh seabass is the first product to carry the ASC logo and is now in-stores, whilst the remaining 18 lines in its standard range including fresh smoked salmon and whole prawns, will be completed over the next 15 months.

The company said the move is part of its ongoing efforts to enhance transparency, traceability, and responsible sourcing across its seafood supply chain. It builds on the retailer’s long-standing support for the Marine Stewardship Council (MSC) for wild-caught seafood and RSPCA-Assured for its premium Scottish Salmon offering.

“Offering high-quality, sustainably sourced seafood on our shelves is at the heart of our commitment as a responsible retailer and moving 100% of our farmed fish to ASC by 2027 reflects the rigorous standards we have upheld since 2008, ensuring all seafood is sourced from well-managed farms and fisheries whilst minimising our impact on the marine environment,” Co-op Fisheries and Agriculture Compliance Manager Sam Darley stated.

Co-op salmon

Co-op salmon

Co-op wants to transition 100% of its standard own-brand fresh and frozen farmed seafood range to ASC certification by 2027

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