European fast food chain Quick has changed its white fish supply policy in support of the sustainable fishing industry by obtaining the MSC certification for its entire supply chain.
With this certificate, the brand undertakes work towards building solid partnerships with its suppliers, using only wild white fish sourced from sustainable fisheries.
Quick is one of the first groups in the European fast food sector to obtain the MSC certification for all of its white fish supplies. With its restaurants serving 208 million customers each year with 888 tonnes of fish, Quick is making an important commitment to preserving fish stocks and safeguarding jobs in the fishing industry.
Quick uses two varieties of white fish in its recipes:
- New Zealand hoki for the herb-crusted fish fillet in its Long Fish burgers (on the menu in France) and king fish (on the menu in Belgium and Luxembourg)
- Alaska pollock in its Fish ’N Dips: cheesy fish bites available on the menu and on the children's menu
Sales for these products equate to an annual consumption of 805 tonnes of New Zealand hoki and 83 tonnes of Alaska pollock.
Audrey Limozin, environment manager at Quick Group said, "The MSC certification is another important step towards the marine biodiversity conservation. This label is the result of the hard work and dedication of all our teams. Being MSC certified assures our customers that our entire supply chain is committed to preserving natural resources, from the fisheries to the restaurants."
