The National Fisheries Institute (NFI) has launched the Salmon Council which has been set up to promote all salmon in the US market.
The aim of the council is to unify group plans and provide a strong united voice to promote the US salmon industry.
Rick Speed, chairman of The Salmon Council Chairman, said: “We will seek a ‘one voice’ approach to work on joint projects designed to grow the US market. We have a unique opportunity to work together to increase salmon consumption in this country.”
He added: “The Salmon Council’s first point of business is to review the existing US consumer research and pinpoint where we can make an impact. We encourage other companies in the market to join the council.”
Member of the Salmon Council include Icicle Seafoods, Inland Seafood, King & Prince Seafood Corporation, Marine Harvest USA, Mazzetta Company LLC, Morey’s Seafood International LLC, The Norwegian Seafood Council and Seattle Fish Company.
