Partnership promotes Scottish seafood
Seafood Scotland, the national trade and marketing body for the Scottish seafood industry has committed to a year-long partnership with Scottish Chefs in a programme worth more than £10,000.
Using the national Seafood from Scotland brand, the partnership is a crucial component within Seafood Scotland’s programme to promote Scottish seafood at home. Activity will involve talking to hundreds of chefs, education through 'how-to videos' and providing seafood to five key Scottish chef events including two global competitions.
“The partnership with Scottish Chefs supports one of the final and most vital stages in the supply chain - putting Scotland’s larder onto plate," said Clare Dean, trade marketing manager at Seafood Scotland. "They are well-recognised within the chef community holding vital links to both training and working chefs across Scotland. This partnership will directly support the prevalence of Scottish seafood on menus across the foodservice sector to our closest market, right here at home.”
Scottish Chefs has over 250 members and is an active member of the World Association of Chefs Societies. Its mission is to promote excellence in all areas of the industry in Scotland. Seafood Scotland’s sponsorship of Scottish Chefs comes through Connect Local, a Scottish initiative that aims to strengthen the local food and drink economy, including the seafood supply chain.
"We hope this will encourage more food and drink organisations to see the benefits in supporting not only Scottish chefs but the Scottish culinary team,” said Kevin MacGillivray, president of the Scottish Chefs.
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