Golden redfish enjoyed by German consumers

German consumers get a chance to enjoy Icelandic golden redfish Photo: IRF German consumers get a chance to enjoy Icelandic golden redfish Photo: IRF

Iceland Responsible Fisheries (IRF) has introduced Icelandic golden redfish to German consumers at Grüne Woche, the food and agricultural trade show held annually in Berlin.

Icelandic golden redfish was presented under the IRF brand and guests including Germany's Minister for Food, Agriculture and Consumer Protection, Julia Klöckner, were offered a taste.

Guests had the chance to win aprons and Icelandic salt if they were able to answer questions about Iceland, the most important species of fish in Iceland and the Icelandic handball team which was playing at the Team Handball World Championship in Germany at this time. Visitors to the booth could also participate in a sweepstake to win an 'Iceland-dinner' at the Michelin-starred restaurant FACIL in Berlin.

Food producers from all over the world introduce their produce at Grüne Woche with a total of 1,500 participants coming from 65 countries. Around 380,000 guests visit the show each year, mostly the general public but amongst them there are around 85,000 professionals.

IRF took part in the trade show in cooperation with Fisch-Informationszentrum (FIZ) from Hamburg. FIZ promotes the health benefits of eating seafood and more fish to Germans and this is the fourth time that IRF and FIZ have taken part in Grüne Woche together.

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