Danish suppliers are highly proactive in their approach to new industry demands, are very attentive to customer needs, innovative and focused on developing the right products in close collaboration with customers and other industry partners, according to Martin Winkel, Head of Danish Export - Fish Tech, the organiser of Pavilion of Denmark at next week’s DanFish International exhibition.

He commented that the global fishing industry is developing at an incredible pace, and Denmark will be the centre of the world's fishing industry elite, when DanFish International takes place 9-11th October, and visitors from more than 50 countries gathering in Aalborg.

Co-operation among the Danish companies and customised solutions they are able to offer the fisheries and related processing industry put Danish suppliers at the forefront when international stakeholders, buyers and stakeholders visit DanFish International.

Customisation improves the product

Danish company NTF-Aalborg, which produces stainless steel equipment made in wire and round steel to the fishing and other industries, are often contacted by ​existing or new potential customers because they offer customisation.

“We produce everything from single units to several thousand pieces of a particular item. It depends on our customers’ needs. The customers invest in optimal use of their production equipment, which makes the design of the product a priority over price,” says Jørgen Ravn, Key Account Director and co-owner of NTF-Aalborg.

Similarly IRON Pump A/S, which produces water pumps and Ellehammer ejectors for fishing and marine applications, develops products to individual customer needs.

“Our ejectors and pumps are customised to fit our customers’ specific needs and applications. For the fishing industry, we took on the task and developed a new stainless steel ejector for a specific customer as part of a solution that optimises the use of raw materials on board,” says Kenneth Jensen, Product Specialist at IRON Pump A/S

Cross-industry co-operation

According to Martin Winkel, innovative product development and collaboration are key, when Danish companies export products all over the world.

“This applies both to co-operation with the customers, but also across the industry. If an individual supplier cannot provide the full solution, Danish suppliers to the fisheries and related processing industry are proactive in joining competencies in order to meet the customers’ challenges,” he said.

“My Swedish industry colleague tells us that it is difficult to compete with Danish companies because we collaborate in so many ways within the industry. It makes it challenging to others to be on track with Danish suppliers when we help each other with the right solutions and support each other through export networks,” NTF’s Jørgen Ravn added.

More than 90 Danish companies at Pavilion of Denmark

More than 90 companies form the Danish joint Pavilion of Denmark at DanFish International, in Hall D at stands 800-892, where NTF-Aalborg and IRON Pump are also exhibiting.

"DanFish is one of the world's most important exhibitions for equipment to the global fishing industry and a unique opportunity to learn more about Danish competencies,” concluded Martin Winkel.

Danish Export - Fish Tech is the largest Danish network of suppliers to the global fisheries, aquaculture and fish processing industries. Close to 100 companies are member of the network, which is part of Danish Export Association.