Loch Duart takes fraud fight to North America
Loch Duart is making significant further investment to ensure the traceability of its salmon as it takes the food fraud fight to North America.
The Scottish salmon farming business has been working in the UK with forensic food analysis company, Oritain, for two years, deploying its ability to trace fresh salmon samples back to the individual farm and waters where the fish were raised. Now Loch Duart is to expand its use of Oritain’s technology to ensure that diners in North America are served the genuine article.
Andy Bing, Loch Duart’s sales director, said the company was proud of its 20-year legacy."Oritain can forensically identify the exact location of any fresh salmon sample they test and this has proven to be a highly effective deterrent for food fraudsters in the UK since we started working with Oritain in 2017. That’s why we’re now extending the availability of this analysis into North America."
Oritain protects the reputations of its customers by forensically tracing the actual products, not packaging or labels. Scottish chef, Mark Greenaway, who runs the Grazing restaurant in Edinburgh, said, "The ability to guarantee provenance is absolutely vital for creating our menus at Grazing. Having the confidence that when I serve Scottish salmon it can be traced back to the very waters in which it was raised is essential."
An ambassador for Scotland Food and Drink, Mark also works closely with Seafood Scotland, which provides support to the Scottish seafood industry.
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