HAPO campaign to promote 'Fish from Greece'

HAPO is promoting 'Fish from Greece' Photo: HAPO HAPO is promoting 'Fish from Greece' Photo: HAPO

The certification of the Hellenic Aquaculture Producers Organisation’s (HAPO) 21 member-fisheries with the 'Fish from Greece' protocol marks the beginning of an era of expansion for the organisation.

HAPO’s own certification, 'Fish from Greece', developed in collaboration with TUV Austria Hellas, was delivered in early June this year. In a press conference held in Athens last week, HAPO’s president, Apostolos Touralias, announced the launch of an ambitious promotional initiative for 2019/2020 focusing on both the local and the Italian market, one of HAPO's key importers.

Transparency is the central concept behind the new campaign, echoing the clarity of the seas around Greece and highlighting the principles and practices of HAPO’s member-fisheries. The campaign features various activities such as trips to fish farms to witness sustainable practices during production.

In early October HAPO’s General Assembly endorsed the organisation’s action plan for the next three years which will focus on the expansion of the campaign to include more markets and the creation of best practices, innovative research and technology initiatives on animal welfare, human resources, environment and local communities.

The privately owned, non-profit HAPO was established in 2016 with the primary aim of fostering the growth and development of its members. Representing approximately 80% of the Greek aquaculture industry, HAPO is self-financed through the contributions and donations of its members.

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