LIFE™ Nutrition Group, Inc. is a dietary supplements company based in New York. The fish oil at the base of the Deep Sea Fish Oil product line is sourced from sardines and mackerels fished in the Eastern Central Atlantic Ocean (FAO Area 34) only by approved Friend of the Sea suppliers. The purse seine fleets operate with selective fishing methods and source from non-overexploited stocks. The discard rate is zero, and bycatch is minimal.
LIFE™ Nutrition is one of the first companies to use eco-friendly aluminium packaging to help minimise the impact on the environment, by reducing CO2 emissions by over 95% compared to plastic bottles.
"The Friend of the Sea certification is very important to LIFE™ Nutrition because it acknowledges our commitment to sustainable fishing practices and our sense of responsibility concerning natural resources," said Bryant Shu, president of LIFE™ Nutrition. "Our customers are this way assured that our Omega-3 supplements are from fully sustainable origins."
Omega-3 fish oil supplements distributed by Santé Naturelle (A.G.) Ltd under the brand Adrien Gagnon are also now carrying Friend of the Sea seal of approval. Santé Naturelle is among Quebec’s leading natural health companies.
Omega-3 oils are sourced from Peruvian anchovies, European sardines, tuna trimmings and Antarctic krill. All species are fished by Friend of the Sea approved purse seiners in areas where stocks are not over-exploited and fleets are sustainably managed.
“Sustainability has been part of our company values for many years," said Audrey Couture, scientific and regulatory affairs manager of Santé Naturelle. “We are proud to have obtained the Friend of the Sea certification as it will allow us to better communicate to consumers our engagement for the conservation of the marine habitat.”