The Marine Stewardship Council will be exhibiting again at the Icelandic Fisheries Exhibition 2011, and is encouraging visitors to visit its stand to find out more about what the organisation does and how sourcing certified sustainable seafood can help business.

The MSC's fishery certification program and seafood ecolabel recognises and rewards sustainable fishing. The MSC is a global organisation working with fisheries, seafood companies, scientists, conservation groups and the public to promote the best environmental choice in seafood.
The MSC runs an exciting and ambitious program, working with partners to transform the world's seafood markets and promote sustainable fishing practices.
The organisation’s credible standards for sustainable fishing and seafood traceability seek to increase the availability of certified sustainable seafood and the distinctive blue ecolabel makes it easy for everyone to take part.
The MSC has developed standards for sustainable fishing and seafood traceability. These standards meet the world's toughest best practice guidelines and are helping to transform global seafood markets.
They offer fisheries around the world a way to be recognised and rewarded for good management. By working in partnership with sustainable fisheries to create a market for sustainable seafood, other fisheries are incentivised to change their practices.
The MSC has joined forces with some of the world's leading retailers, brands and seafood businesses to help them meet customer expectations and increase their sustainable seafood offer. Many have placed the MSC at the centre of sustainable seafood policies.
Meet the Marine Stewardship Council on its stand in the UK Pavilion.