As part of its ongoing sustainability drive, Young’s Seafood has relaunched its entire range of standard fish pies in a new format which uses 12% less packaging – a change which will affect 40 million packs a year including the UK’s best-selling ready meal, Admiral’s Pie.
Whilst product sizes remain the same, outer cartons have been re-engineered to be smaller and lighter in weight, saving some 242 tonnes of board a year (or the equivalent of nearly 3000 trees) The new ‘eco’ pie packs are also easier to distribute, with 2574 fewer pallet loads needing to be distributed each year and an associated reduction in energy of around 100 fewer lorry journeys. An added bonus for consumers is that the new packs take up less space in home freezers.
Young’s Admiral’s Pie remains the UK’s best-selling frozen ready meal with around one eaten every four seconds. It is a classic fish pie with hearty chunks of succulent white fish in a classic creamy butter sauce, topped with mashed potato and a golden cheese crust. Six other products in Young’s pies range are also affected by the packaging change.
