An independent survey commissioned by the Marine Stewardship Council (MSC) shows that 30% of consumers who buy fish at least once every two months, are aware of the MSC ecolabel – up from 23% in 2010.
In the UK and the Netherlands, ‘ecolabels on products’ rank as the most trusted source of information on socially and environmentally responsible goods. Ecolabels rank second in Japan, Australia, France and the US; recommendation by friends and family’ is considered the most trusted source of information in 5 of the 10 countries surveyed – this is also an indication of how much sustainability issues are part of everyday conversations.
