Iglo Group will roll out the Marine Stewardship Council’s (MSC) blue ecolabel on pack for all of its certified wild fish products across Europe in the New Year.
This will mean that Europe’s largest frozen foods business will use the ecolabel on more products in more countries than any other food manufacturer in Europe.
Ninety per cent of Iglo Group’s wild capture fish portfolio in Europe is now MSC certified, with many country market brands planning to reach 100% by the end of 2015. The MSC ecolabel will initially be rolled out on 280 products, rising to 400 within a year, in 16 countries across Europe, including the UK, Germany, Italy, Austria, France, Russia, Belgium and the Netherlands.
This commitment is being driven by high demand for sustainably caught seafood and a growing recognition of the MSC ecolabel.
Elio Leoni Sceti, CEO of Iglo Group, said: “This commitment will provide reassurance to the millions of consumers who buy our brands across Europe, including Birds Eye in the UK and Ireland, iglo across continental Europe and for the first time, Findus in Italy. In 2015 alone we expect that over 2.45 billion MSC certified Fish Fingers will be eaten by European consumers and they can rest assured that the choices they make are sustainable ones.”
The MSC ecolabel will join Iglo Group’s iconic Green Captain, the company’s new sustainability champion, on pack. The Green Captain is a symbol of Iglo Group’s Forever Food Together CSR programme which is an integral part of the company’s strategy to responsibly source and prepare 100% of all food products by 2020.
Iglo’s frozen fish products include MSC certified pollock, hake, haddock, plaice, saithe (coley) and wild salmon.
