US retailer Hy-Vee, Inc. has announced that it is adding a Responsible Sourcing Commitment to its comprehensive Seafood Procurement Policy.
The policy and commitment were developed in partnership with FishWise, a non-profit organisation focused on supporting sustainability through environmentally responsible business practices.
Hy-Vee has 235 stores in eight Midwestern states. The company says that to protect marine resources and ensure future seafood supplies, it has committed to sell responsibly sourced fresh and frozen seafood that is rated Green or Yellow by the Monterey Bay Aquarium's Seafood Watch program, certified to an environmental standard equivalent to these ratings, or is sourced from credible, time-bound improvement processes by the end of 2015.
"It is Hy-Vee's mission to do business in a manner that promotes the well-being of our customers, employees, communities, and the global environment," said Hy-Vee's Nate Stewart, Vice President of Perishables. "We aim to be a destination for sustainable seafood, where customers can be confident that they are supporting the health of their families and that of the oceans by purchasing seafood sold at Hy-Vee."
As part of its sourcing strategy, Hy-Vee is supporting fishery improvement projects and is engaging with suppliers to source seafood that is responsibly harvested or raised.
