Fish feed company Aller Aqua was among three Danish subsidiaries to be honoured with royal export awards from HRH Crown Prince Frederik for their effort in spreading Danish products, solutions and business models.
Aller Aqua Egypt, 3XN Australia and MagVenture Inc in the United States, all subsidiaries of Danish companies, were selected by a jury from a strong field of nominees for successfully conquering new markets, make a difference globally and serving as an inspiration to others.
“These are three companies that have represented Denmark in an outstanding way in their respective fields. With innovation, quality, and sustainable solutions as well as business models, the three companies have achieved great success in their respective markets,” said Poul Due Jensen, Group President, CEO of Grundfos and member of the jury for the HRH Crown Prince Frederik International Business Awards.
The HRH Crown Prince Frederik International Business Awards, which are presented in collaboration between the Royal Danish Court, the Danish Export Association, and the Trade Council, honour the export efforts that promote Danish strengths, contribute to the spread of sustainable solutions and create jobs in Denmark and abroad.
“We should be proud of all our exporting companies, and it’s important that we celebrate some of those that are doing particularly well. Successful exports are the foundation of a strong Denmark, and the companies that lead the way and promote Denmark globally, open doors and inspire others deserve special recognition,” Jensen said.
Winning the award for Business Excellence, Aller Aqua Egypt has contributed to creating a sustainable food base for the Egyptian population, while at the same time improving the quality, efficiency and sustainability of the aquaculture industry through knowledge sharing and partnerships.
Under the leadership of Hussien Mansour, Aller Aqua Egypt has expanded production capacity three times and is planning a fourth expansion.
“Hussien Mansour’s receipt of the royal honourary award is fully deserved. From day one, we have worked together positively; we have overcome extreme challenges, including the revolution back in 2011 and later huge economic challenges in Egypt. Hussien has always been open, positive and cooperative at all levels of our organisation. I see this business award as the most beautiful example of what can be achieved in a company when we bring together people from different cultures, join forces, work hard and always keep the momentum,” said Henrik Halken, Chairman of the Board of Aller Aqua Egypt and Group Vice President.
Aller Aqua and Mansour had the initial contact in 2009, and in 2011 the cooperation was formalised, and Mansour became CEO of the Egyptian subsidiary in the coming years. Since then, he has not only developed Aller Aqua Egypt and delivered growth year after year, but he has also taken on a role as chairman of the Danish Business Club Cairo, helping Danish companies connect with Egyptian authorities and organisations, paving the way for even more Danish export to the country.
The criteria for being selected as an award recipient vary slightly in the three categories Business Excellence, Green Solutions and Export Achievement, but companies must, among other things, have demonstrated a certain economic impact, been able to penetrate new markets, worked purposefully with sustainable solutions and, in general, have made a special effort to promote Danish strengths globally.
The awards were presented by the Crown Prince at a ceremony at Amalienborg Palace, attended by Danish and foreign ambassadors, the honorary award jury, sponsors, and other representatives from the business community.
