The Clipper Round the World yacht race which ended in the Humber, UK, has generated £1 million (€1.2 million/$1.5 million) in trade deals for the region.
The Hull and Humber Clipper has been used to promote the region worldwide.
Business deals signed during Clipper trade events included an agreement to import Canadian seafood into the Humber ports.
Pauline Wade, of the Hull and Humber Chamber of Commerce, said: "There is insufficient supply of fish to keep the processing industries going, so going out to the markets that can supply us with that fish will underpin jobs and hopefully create jobs here in our own region."
Laurie Taylor, a trade delegate visiting Hull from Canada, said: "Here in Hull we have brought a seafood mission with us and we have brought a renewable energy sector mission with us as well.
"It's all about making these connections and getting the information you need. You can't get that sitting at home on your couch.
"You have got to get out and find it and this Clipper opportunity has really afforded that to use in so many areas."
Janet Reuben, of Visit Hull & East Yorkshire, said the race had raised the region's profile across the globe.
She said: "You may have seen the magnificent shots of the Hull and Humber yacht sailing past the Statue of Liberty in New York, for example.
"As a consequence of that we had a great marketing campaign in the taxi cabs in New York promoting Yorkshire as a great holiday destination.
"Our profile has been taken out across the world."
[Source: BBC]
