New Birds Eye Iglo Chief Executive, Martin Glenn, has made his first announcement on the company’s sustainability policy and its intention to develop it further this year.
In early January, Glenn wrote to the Minister of State for Local Environment, Marine & Animal Welfare outlining Birds Eye’s continued commitment to sustainable fishing, its ongoing work with the Marine Stewardship Council (MSC) and its enthusiasm to contribute to the development of the forthcoming Marine White Paper.
Birds Eye believes it is vital to the future of the food and fisheries industry to source as much as possible from sustainable stock while depleted areas are restored to acceptable levels.
Glenn said: “We are committed to providing fish from sustainable stocks, using methods that will not harm the marine environment. We have had a clear policy of helping to rebuild and maintaining stock levels for some time now. Further to our acquisition last year, we are committed to developing a new policy to increase sustainable sources, reduce reliance on cod and lobby for joined up measures to reduce illegal fishing. This is the only way that precious fish stocks can be preserved for future generations.”
Birds Eye was the first company to cease sourcing cod from the North Sea in 1999, having argued then that it was over-exploited.
