Mowi CP of Americas has launched Mowi Signature, a new initiative designed to expand access to ASC-certified Atlantic salmon across the US foodservice industry

Tailored for high-volume kitchens, the programme delivers fresh, never frozen salmon that is ready-to-prep giving chefs premium quality with maximum efficiency.

With nearly half of North America’s seafood consumed in foodservice settings, the launch aligns with growing chef and consumer demand for environmentally and socially responsible seafood.