Seafood company opens seaweed roasting unit

21 Sep 2015
L-R: Rebecca Evans AM, Deputy Minister for Farming and Food; Kate Jones, Selwyn’s Seafood; Ashley Jones, Selwyn’s Seafood; Bethan Jones, Welsh Government; Lowri Edwards, Cywain

L-R: Rebecca Evans AM, Deputy Minister for Farming and Food; Kate Jones, Selwyn’s Seafood; Ashley Jones, Selwyn’s Seafood; Bethan Jones, Welsh Government; Lowri Edwards, Cywain

South Wales based Selwyn’s Seafood has opened a specialised seaweed roasting unit, in response to the growing global demand for seaweed products.

The new facility was officially opened by Deputy Minister for Farming and Food, Rebecca Evans, and represents an investment of £500,000 by the company and a potential doubling of its workforce, taking the number of full time and part-time positions to 20.

Selwyn’s has been assisted in its development by Cywain Fisheries – a European Fisheries Fund (EFF) supported project dedicated to adding value to the fisheries sector across Wales. The unit has also received grant funding from the EFF.

The unit has enabled Selwyn’s to create a range of crispy seaweed snacks, which it launched this summer.

The company was founded by Selwyn Jones, who travelled the country selling traditionally processed seafood including cockles, mussels and Laverbread.

Now run by the third generation of the Jones family, the business has grown steadily with both UK and overseas customers.

The development of the Seaweed Snacks has been a natural progression for Selwyn’s, which has been producing seafood at its purpose-built base at Llanmorlais for nearly 70 years.

The company is also working in partnership with Tidal Lagoon Swansea to develop Europe’s first organic seaweed farm with the aim of providing a sustained and year-round local supply of seaweed.