Nordic supermarkets moving towards sustainable seafood

Nordic supermarkets are moving forward on seafood sustainability, says a Greenpeace report. © Greenpeace
Industry Database

Nordic supermarkets are moving forward, slowly, but surely, on seafood sustainability, according to a new Greenpeace report on Scandinavian retailers’ seafood purchase policies.

The Seas for Sale report was presented today at a Seafood Seminar for stakeholder and retailers, in Copenhagen.

In Norway and Sweden, increased public awareness on seafood sustainability issues has initiated ambitious work in the retail sector to secure a more sustainable range of seafood. In Denmark, progress is slower and the level of ambition less high, and this is reflected in the report as Danish retailers fall behind their Nordic neighbours.

Since 2006, Greenpeace Nordic has urged supermarkets to stop selling fish from endangered stocks, or which has been caught by destructive fishing methods. This campaign has involved actions in supermarkets, information research, and now culminates with a second supermarkets report.

“Taking the most unsustainable products off the shelves and out of the coolers is not enough. Retailers now have to take the next step, and take a deeper look into fishing methods and fishing areas, to ensure that all the seafood they sell is sustainable and comes from best fishing practices,” said Truls Gulowsen, head of the ocean campaign in Greenpeace Nordic “We also want to encourage retailers to take a political stand by engaging in the political process around the reform of the common fisheries policy and demanding better ocean governance on a political level.”

Greenpeace concludes that, although progress has been made, there is still a long way to go before retailers in the Nordic region can secure a full range of sustainable seafood.

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