London’s first certified sustainable chippy

13 Feb 2014
London Fish & Chips is MSC certified

London Fish & Chips is MSC certified

London Fish & Chips in Covent Garden has become the first traditional fish and chip shop in the capital to become MSC certified, now displaying the blue ecolabel on its menus.

"Our livelihood, our entire business relies on high quality sustainable fish. I’m not prepared to accept anything other than the best for my customers," said director, Gary Arnold.

He said that MSC is the most stringent standard for sustainability and traceability, so that his customers will know that their fish can be traced right back to a certified sustainable source.

London was the first step for the chippy, but Mr Arnold said that he has branches across the Middle East and is keen for all of his restaurants to become certified.

Mr Arnold hopes that other restaurants will follow in his footsteps.

The UK has an estimated 10,500 fish and chip shops and an estimated 229 million portions of fried fish are sold in the UK every year. Cod remains the UK's favourite fish choice, which accounts for six out of 10 portions sold. Haddock comes in second, at 25%, while the remaining 13.5% includes hake, halibut, plaice, pollock and sole.

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Marine Stewardship Council (MSC)

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