Norebo rebrands under one corporate identity

Norebo wants to be able to communicate a single, global brand to customers Norebo wants to be able to communicate a single, global brand to customers

Norebo has renamed two of its subsidiaries in order to rebrand them under one single corporate identity.

Ocean Trawlers Europe Limited and Ocean Trawlers Hong Kong Limited have been renamed Norebo Europe Limited and Norebo Hong Kong Limited and their frozen-at-sea products will also now be sold under new names.

“Given transparency is so crucial in today’s business world it’s important we are able to communicate a single, global brand both internally and externally,” said Stephen Collyer, manging director, Norebo.

“We want to make it clear that all the business units within Norebo share the same mission and values, regardless of where they are operating in the world. Streamlining the corporate identity plays to this.”

The brands ‘Ocean Trawler’ will now be sold under the name ‘Ocean Spirit’ and the products previously sold under the name ‘Atlantika’ will now be sold under the brand name ‘Glacialis’.

Mr Collyer said that the Ocean Spirit name communicates the company’s now broader offer, which now includes line-caught fish.

In addition, Norebo will now also sell its Alaska pollock and Pacific cod alongside its long-standing Atlantic cod, haddock and saithe under the Glacialis brand.

“Each of the new Norebo brands, Ocean Spirit and Glacialis, together with our recently launched brand Borealis for the Russian retail market, stand at the forefront of innovation in the sector,” added Mr Collyer.

He pointed out that another big motivator for the rebranding is to reflect the company’s positive outlook for the future of sustainable fisheries.

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